You realize, don't you, that pulling-down motion we make with our paws on the mobile social networking app to get another information pellet is exactly the same motion the experimental rat makes. It's all the more addictive because the result isn't predictable: we might see updates, or no updates, or an error. But—might miss something! Must keep pulling lever!
2011-08-07
By Val Delane
This work is licensed under CC BY-NC-ND 4.0